The iconic Duracell brand is known to the world over. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. For every video view, Duracell will donate a dollar, up to $100,000, to Make-A-Wish to grant more life-changing outdoor wishes that can be a powerful source of hope and healing for wish kids and their families.įor more information on Duracell and the Make-A-Wish partnership visit: /PowerBoost. "Our new batteries with Power Boost Ingredients are designed to do just that."Ĭheck out /powerboost as well as Duracell, Bear Grylls and Make-A-Wish social channels for an exciting video of Bear and Cameron’s adventure. "At Duracell, we’re all about giving you more in the moments that matter," adds Velutini.
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Whether you’re just starting out or aspiring to be the next famous survivalist, Duracell and Bear have you covered with several key pointers on how to make the most out of your next outdoor adventure. Sharing his expert advice on how to enjoy every outdoor moment, Bear Grylls will be providing his top tips to get more out of your outdoor adventures this season, which will be live later this summer on /powerboost. My adventure with Cameron is one that I’ll never forget." "I’m honored to partner with Duracell and Make-A-Wish to help grant wishes that enable incredibly important outdoor experiences for kids that have been through so much.
Powering up my gear with new Duracell with Power Boost Ingredients is a game-changer for all my outdoor quests," says Bear Grylls. "I’ve been lucky to adventure alongside some of the biggest stars in some of the most intense terrains out there, but my time with Cameron has been one of the most meaningful adventures I’ve ever been on.
Together with Duracell and Make-A-Wish, Bear took Cameron on an epic, day-long trek navigating forests and caves using devices equipped with Duracell’s new Power Boost Ingredients. "We are excited to work alongside two incredible partners, Bear Grylls and Make-A-Wish to show people how they can get more out of their outdoor moments all summer long."ĭuracell’s new batteries with Power Boost Ingredients were recently pressure-tested by extreme adventurer Bear Grylls, alongside his new sidekick named Cameron, who wished to go on an adventure with Bear. Duracell’s new batteries with Power Boost Ingredients are engineered to help you get more, maximizing the performance of a wide range of devices," says Ramon Velutini, Chief Marketing Officer & Latin America President, Duracell. "Any outdoor adventurer, whether novice or experienced, relies on their devices to make the most out of their hike, trek, campout, and more. previous Coppertop in a wide range of devices, which is integral when you are out in the wilderness or on a long hike and relying on your devices.
New Duracell batteries with Power Boost Ingredients can deliver more power in some devices, or more life in others, vs. Coppertop AA/AAA batteries to aid any outdoor adventure this summer – from the mild to the extreme. The brand’s #1 best performing alkaline batteries, Duracell Optimum are now formulated with 4x the patented Power Boost Ingredients vs. All Duracell Coppertop AA/AAA batteries now feature Duracell’s new Power Boost Ingredients.
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